AL DAHEEH SKETCH - CHIP WAR

El Daheeh Sketch – Chip War As a science-focused show, El Daheeh always faces the challenge of creating fun, engaging sketches as hooks for its episodes. This particular episode, however, presented an even bigger challenge due to its already complex topic: “The Chip War.” Our task was to develop a fun yet insightful sketch that matched the witty, fast-paced tone expected from such a prominent social media figure. At the same time, it needed to provide a scientific foundation that enhanced the humor while staying relevant to the episode’s theme. Airing around the time of the AI boom, we leaned into the idea of planting chips in brains as our comedic premise. Collaborating with the brilliant director Muhammad Tarek, we crafted a sketch, helping the episode break 3.5 million views on YouTube.