Samsung KSA - Balqees عيش اللي تتصوره

Samsung S21 – “Life, Exactly as You Pictured It” To launch the Samsung S21 with Space Zoom in KSA, we needed to showcase more than just its advanced camera, we had to highlight how it transforms the way you see yourself With Balqees as our star, we built on a simple but powerful insight: when your camera makes you look this good, your imagination takes over. Our creative execution? Multiple versions of Balqees, each picturing herself in fantastical, exaggerated scenarios, each scenario representing a mode in the new cameraa, all because her camera captured her in ways she never imagined. 📸 “Life, Exactly as You Pictured It” wasn’t just about the phone’s camera—it was about the feeling of seeing yourself in a whole new way. The campaign struck a chord with the Saudi audience, positioning Samsung as the brand that doesn’t just capture life, it elevates it.