Etisalat Jingle - Ahmed Helmy

Etisalat Jingle – Ahmed Helmy Hired as a songwriter on this project, my task was simple, yet deceptively challenging: craft a jingle that’s catchy, witty, and built on a relatable insight. To crack it, we leaned into alliteration and intricate wordplay, using near rhymes, double, and even triple rhymes within the bars, giving Helmy a flow so tight, he sounded like prime Kendrick 🎤 Creating a standout jingle where our hero rants rhythmically, about how everyone keeps making up excuses to use his unlimited Etisalat data. He’s heard all their lines before .. so much so that he might as well rap them himself! Bringing this to life alongside the visionary director Maged Nassar, we created a jingle that was both visually pleasing and rhythmically captivating