QNB - AHMED HELMY - RAMADAN

QNB Ramadan Campaign – Ahmed Helmy For years, QNB has been operating in Egypt, yet it was still seen as a foreign bank, lacking the local connection of its competitors. Our challenge? Shift perceptions, build trust, and position QNB as a true part of Egyptian life. Launching QNB’s first major Ramadan campaign, we needed more than just an introduction, we had to communicate how the bank simplifies life, To do that, we needed a trusted, beloved figure. Enter Ahmed Helmy, the perfect blend of humor, wit, and national appeal. Using a mix of dialogue and a catchy jingle, we crafted the concept: “If your banking is simple, life is simple.” Through a series of hilarious yet relatable situations, we showed Helmy experiencing one terrible day after another—yet remaining completely unfazed. Why? Because QNB just approved his loan.