REXONA - ALPHABETS OF CHEERING - CAMPAIGN CONTINUATION

REXONA ALPHABETS OF CHEERING Following the success of its previous hit, Rexona aimed to build on the momentum of its “Alphabets of Cheering” campaign by creating a new jingle tailored for the AFCON championship, which was set to take place in Egypt that year. Our challenge was to expand on the existing campaign, leveraging previous visuals and carefully mixing and matching already available material to create something that felt both familiar and fresh. The goal was to ensure a seamless fit with the newly written lyrics, which captured the Egyptian national team’s journey toward what could have been their record-breaking 8th AFCON title at home.