Tawtaw - jingle

Tawtaw – Jingle Launching a new cake brand in Egypt with zero brand awareness meant one thing: we had to make noise—fast. Our mission? Let people know we’re here, drive trial, and build brand equity. The challenge? The client had already secured the rights to an iconic 1980s melody, meaning our jingle needed to match its exact writing schemes while making Tawtaw unforgettable. And of course, the brand name had to be front and center in the chorus. To bridge nostalgia with novelty, we needed the right voice, someone relevant, beloved, and effortlessly fun. Enter Khaled Eleish, the perfect balance of throwback charm and modern appeal, But we didn’t stop there, we made Tawtaw a VERB! With our campaign line: “Everyone Will Tawtaw!” We didn’t just launch a brand; we launched a catchphrase, fueling social media buzz, driving trial, and making sure Tawtaw was on everyone’s lips (literally and figuratively).