Knorr - Cannes lions winner ملكش سقف

Knorr – Rooftop Gardens MY BABY! The Cannes-winning campaign that was both challenging and rewarding. Working with Knorr, we launched an initiative to turn rooftops into thriving gardens, providing families in need with a sustainable source of income and fresh vegetables. Since we were planting on rooftops, we leaned into that metaphor with our concept: 🌱 “The sky is the limit!” 🌱 A message of empowerment, sustainability, and limitless potential. To amplify the campaign, we took it beyond traditional media: 🎨 We painted an actual building, not just for the shoot, but to spark social media buzz before launch and bring beauty to Cairo’s concrete jungle. From rooftops to the streets, we made the city greener from every angle. Recognition: This campaign didn’t just change lives, it made waves in the industry, winning over 12 prestigious awards, including: • Cannes Lions (Silver – Single Market Campaign) • Dubai Lynx (Bronze & Silver – Media & Creative Strategy) With over 12 awards in two years, this campaign remains one of my proudest projects, and I can’t wait to create more like it!