Uber Bus Launch - Henedy

Uber Bus Launch – Henedy Bringing Uber Bus to Cairo, a city where booking a bus ride isn’t even a consideration, was a challenge. So, how do we convince people to try an unfamiliar service? By tapping into what they crave most: comfort. Our concept? “Arrive at peace.” To introduce Uber Bus in Egypt, Uber teamed up with Mohamed Henedy, a beloved comedian with a journey as tough as Cairo’s traffic. And that was our hook, after years of struggle, it’s time for Henedy to finally arrive at peace. We crafted a tribute jingle, with each verse paying homage to one of Henedy’s iconic films. After every verse, he invites a familiar co-star to join him, filling the spacious Uber Bus with nostalgia and laughter. By the end, they all arrive at peace. The campaign struck a chord, with the jingle trending on Twitter on launch day, proving that in a city like Cairo, comfort is always worth the ride.